Monetizing Creativity: Meta’s Game-Changing Move for Nigerian Content Creators

Meta, the parent company of social media giants Facebook, Instagram, WhatsApp, and Threads, is gearing up to launch a groundbreaking feature on its Instagram and Facebook platforms in June 2024. This initiative is designed to empower Nigerian content creators, providing them with opportunities to monetize their work and sustainably earn a livelihood through these digital … Read more

Social Impact in the Digital Age: The Era of Social Inter-preneurs

I resolved to dedicate a significant portion of my life to promoting a concept I call “Inter-preneurship,” a groundbreaking approach that harnesses the boundless potential of the internet for entrepreneurial pursuits. This fervent commitment led me to embark on a transformative journey known as the “Inter-preneurship Nexus.” However, after the resounding success of the second … Read more

The Power of Gradual and Authentic Growth in Calabar’s Branding Landscape

Brands in Calabar often struggle to establish enduring legacies, primarily due to a widespread neglect of what I consider the foundation of brand development: trust. Robert Kiyosaki’s perspective on branding highlights its two fundamental elements – a promise and an experience. The essence of a brand lies in the fusion of these components. Initially, people … Read more

Managing Uncertainties in Brand Building: Strategies for Startup Success

Launching a startup in today’s ever-changing environment is fraught with uncertainties. Determining the perfect product and identifying your target audience can be elusive, even with meticulous market surveys and planning. Clayton Christensen once stated that “Over 30,000 new products are introduced each year, with 95% failing.” Many business experts advocate asking the market what it … Read more

Insights into How Elon Musk Built His Wealth

Elon Musk, the visionary entrepreneur and CEO of multiple groundbreaking companies, stands as one of the most influential figures of the 21st century. His journey from a South African-born entrepreneur to a global tech titan is not only inspirational but also offers valuable insights into how he built his wealth. Through a combination of innovation, … Read more

Inter-preneurship: Unleashing the Power of the Internet for Creative Entrepreneurial Pursuits

I coined the term “Inter-preneurship” by merging “internet” and “entrepreneurship,” defining it as the utilization of the internet in entrepreneurial pursuits. Given that many associate entrepreneurship solely with running a business, society often divides individuals into two socioeconomic categories: employers and employees. As a result, many people dismiss the idea of entrepreneurship as not suitable … Read more

$100,000 GRANT OPPORTUNITY FOR THOSE WILLING TO LEAVE SCHOOL

The Thiel Fellowship, originally named “20 under 20,” is a prestigious program established by billionaire Peter Thiel through the Thiel Foundation. The main goal of the fellowship is to encourage these young talents to depart from traditional educational paths and pursue alternative endeavors, such as engaging in scientific research, launching their own startups, or contributing … Read more

INSTAGRAM INTRODUCES THREAD, TWITTER ACCUSES META OF IP THEFT

An attorney representing Twitter has recently come forward with strong accusations against Meta, the parent company of Facebook. According to the attorney, Meta has allegedly misused Twitter’s “trade secrets and other intellectual property” in the development of its Threads app. This accusation has added fuel to the already fiery competition between the two tech giants, … Read more

BEYONCÉ’S £8,000 DONATION RESCUES LONDON’S FIRST NIGERIAN TAPAS RESTAURANT

Beyoncé, the renowned singer, songwriter, and philanthropist, continues to make a significant impact on communities worldwide. In her latest endeavor, she has pledged to support Black-owned businesses globally. As part of her million-dollar pledge, Beyoncé’s charitable initiative, BeyGOOD, has selected Chuku’s, the world’s first Nigerian tapas restaurant, to receive a generous donation of £8,000 ($10,168). … Read more

THE I&E WINDOW EXPLAINED BY RENO OMOKRI

The Central Bank of Nigeria (CBN) has directed banks to remove the cap on the investors and exporters’ (I & E) window of the foreign exchange market to allow for the free float of the naira exchange rate. Reno Omokri, a former Special Assistant to President Goodluck Jonathan, explained on his social media platforms what the … Read more